She manages a small group of extraordinary personalities and ensembles from the Austrian music scene. The individual projects all defy simple categorization into conventional genre and style categories by virtue of their originality and unconventionality.
Her marketing strategy revolves around continuously building her artists’ international reputations in cooperation with record labels and the media. The three main pillars of her services as a manager are management, booking and press work. In this way, she established the radio.string.quartet.vienna (www.radiostringquartet.com) as an internationally successful act with its program celebrating the mahavishnu orchestra (which won a German Record Critics’ Award in 2006). The young Viennese songwriter Renate Hornstein (www.renatehornstein.com) and the world music band Nim Sofyan (www.nimsofyan.com, winners of the Austrian World Music Award) have likewise won over audiences far beyond Austria’s borders.